Experience

 
 

Optum

 

SENIOR COPYWRITER
NASHVILLE, TENNESSEE
APRIL 2020 - CURRENT

RESPONSIBILITIES

  • Collaborate with colleagues to concept email campaigns,

    white papers, marketing slicks, internal communication and

    website content

  • Develop original, creative copy that applies to the target audience — making emotional connections and driving action on complex subject matter

  • Ensure content and voice are consistent and on-brand per style guidelines

SEARS

COPYWRITER
CHICAGO, ILLINOIS (TELECOMMUTE)
JULY 2013 - FEBRUARY 2020

RESPONSIBILITIES

  • Conceptualized ideas and developed creative content for promotional emails, newsletters and mobile applications

  • Analyzed email open rates and click-through trends—translating findings into a tactical strategy

  • Trained new staff writers and edited their work

  • Participated in high-level brainstorming sessions to create a WOW consumer experience

Internet Brands

CONTENT EDITOR
LOS ANGELES, CALIFORNIA
DECEMBER 2008 - JULY 2013

RESPONSIBILITIES

  • Created and published SEO copy across all company websites

  • Monitored and benchmarked competitor activities and strategy

  • Researched and posted affiliate content to company websites

  • Proofread and edited all content before and after publishing

Various

FREELANCE
DECEMBER 2015 - CURRENT

RESPONSIBILITIES

  • Hired by a European music TV channel to build a local market presence
    +Conjured company interest by attending various events and solidifying meetings with industry professionals

  • Bought and produced a successful short-term rental property
    +Maintained a profitable business with a 90% occupancy rate

  • Directed the marketing experience of a big data, tech start-up
    +Edited academic white papers to create promotional materials

  • Assisted various businesses and individuals increase profitability
    +Developed and maintained social media platforms and websites
    +Utilized business contacts to connect people
    +Created and updated resumes